Product positioning Essay Example for Free

Product positioning Essay What do you do? Keep in mind that the question has to be answered from the customers point of view and clearly state what the product does for the customer. Customers develop opinions about companies and products, and the positioning of each in the mind of the customer always occurs in relation to the competition or the customers other alternatives (which may include doing nothing). While marketing communications play a part in developing the desired position, its worth noting that in reality customers make up their minds based on a wider range f factors, including packaging, pricing, product performance, references and media recommendations. Positioning fundamentals: Positioning is the single greatest influence on a customers buying decision. Each customer evaluates products in the market according to their mental map of the market. Positioning exists in customers minds, not in positioning statements. People do not easily or willingly change their minds about a products positioning. Positioning must first demonstrate a products relevance, using supportable, credible, nd factual terms. Making the product easier to buy through effective positioning makes the product easier to sell. Mapping the market Mapping the market involves identifying and staking out the most relevant customer segments. It enables you to establish and potentially control how your product is viewed in terms of benefit and differentiation. Benefit: The advantage conveyed by the product to the target customer based on his compelling reason to buy. makes you unique in the marketplace, at the same time bearing relevance to the Positioning template The positioning template can help you to express the fundamental value proposition that your product provides to a target customer and the market. It must identify the: target customer or market compelling reason to buy products placement within a new or existing category key benefit that directly addresses the compelling reason to buy primary alternative source (i. e. , competitor) of the same benefit key difference or point of differentiation Positioning statement The positioning template enables you to create a positioning statement, which xplains who you are, what you offer, whom it is for, and why it is important and compelling. The positioning statement should meet several key criteria: It effectively identifies the target customer or segment, and makes the situation clear and understandable. It makes your claim (and related benefit) concise, singular and compelling, and supports it by credible evidence. It makes the differentiation statement concise, singular, compelling, and supportable, and it reflects the target customers attributes and environment. It passes the elevator test (i. . , it can be explained in a few words). Using the template, a positioning statement can be structured like this: For (target customer or market) Who (have a compelling reason to buy) Our product is a (products placement within a new or existing category). That provides (key benefit that directly addresses the compelling reason to buy) Unlike (primary alternative source (i. e. , competitor) of the same benefit) Our product (key difference or point of differentiation in relation to the specific target customer) Positioning and market type In a new market, you must define the market and your companys place within it. This involves positioning your company to visionary buyers as a thought leader within an emerging, highly promising market category. You must also demonstrate your products benefit or competitive advantage against existing products and the status quo. In an existing market, the positioning changes. Here, it must demonstrate to credible and comprehensive option for the customers needs. In order to achieve the desired positioning, your communication must clearly articulate your unique points of differentiation.

Take What You Get :: Personal Narrative Baseball Friendships Papers

Take What You Get I hated both my last day of school in Hopkinton and my first day of school in Sherborn. My mother drove me to my new school in our brand new white Volvo station wagon. The ride from our house to the school seemed much shorter than it actually was. Looking back on it, anytime I’ve unwillingly traveled somewhere, the car ride seemed extremely short. I remember the station wagon climbing the long, winding hill that led to Pine Hill Elementary school. As I watched the trees and fields pass, I imagined that the car hadn’t gone by them. In my mind, I was still back in my new trundle bed at home. My mom knew I was on the verge of tears, and she was constantly moving her hand back and forth between the car’s stick shift and my knee. "All the kids are going to love you," she said, patting my leg. "Mrs. Smith is so excited to have you in her class." I couldn’t even muster a response. I pictured Mrs. Smith forcing me to stand up in front of the class, asking me to tell the kids my name and what I liked to do. Then I saw the kids laughing when I broke down in tears, unable to give them an answer, or merely mumble a few words about myself. I couldn’t even respond to my own mother. "Honey, it’s ok to be nervous. Remember that I’ll pick you at 3:15. You don’t have to take the bus this afternoon." She parked the car and held my hand as we walked up the steps to the school’s entrance. I was wearing blue shorts, a bad choice because they were too short and revealed my pale, chubby legs. The walk with the principal and my mother down the long, empty corridors was what finally did it for me. I had been trying my hardest to hold back the tears, forcing myself to think of the end of the day, when my mother would be waiting for me. But the classroom was getting too close. I could sense it by the way the principal slowed his pace and drifted to the right side of the corridor. I felt the tears under my eyes, but I didn’t care enough to wipe them away with my arm. "Welcome to Pine Hill," Mrs. Smith said.

Primacy Effect

Primacy Effect is a cognitive bias that results from disproportionate salience of initial stimuli or observations. It is the tendency to remember well the first items, that will influence us more than the later information will. According to Solomon Asch (1946), â€Å"a glance, a few spoken words are sufficient to tell us a story about a highly complex matter† (pg. 258). Therefore, we often make our judgment of the person right from the first impressions. For example, if someone makes a good first impression the moment they meet you, you will tend to dismiss negative attributes shown later in the person.However, if someone were to make a bad first impression, they will have a hard time making a positive influence later on. In one study, the Asch had presented a list of six adjectives to a subject. It was revealed that subjects who had flattering descriptors were picked to be more likeable when their adjectives were in order from favorable to unfavorable. Therefore humans perce ive the people around them by their independent trait. Humans often fill in the gaps of missing information. In another study that Asch (1946) conducted, the two different subjects were shown 2 lists A. bedient-weak-shallow-warm-unambitious-vain B. vain-shrewd- unscrupulous-warm-shallow-envious (pg. 267) results shows that the subjects were more influenced by the words that came before warm. They felt that in series A, the person was truly and genuinely a warm person. However, in series B the subjects felt that the warmth in the person lacks sincerity. (Asch, 1946, pg. 267). This clearly displays the primacy effect that humans different judgment of two different first impression, however with a similar central trait warm.Therefore, we would perceive people with better physical appearances as more socially desirable and that the first impressions of them will be positive. Even if there were to be signs of any negative characteristics, humans tend allow these first impressions to beco me self-fulfilling prophecies and be naturally biased towards them. Reference: Asch, S. E. (1946). Forming impressions of personality. Journal of Abnormal and Social Psychology, 41(3), 258-290

How is an “Unwoman” Defined? Essay

Historically, women and children were under the control of the father of the family. The role of women was to born babies and run the house. In the novel †The Handmaid`s Tale†, Margaret Atwood depicts a society dominated and ruled by men. Those who reject social structure and dominance of males are treated as â€Å"unwomen†. Most of them are feminists and deformed babies. These categories of people are â€Å"useless† for Gilead, because they cannot perform their main function: become pregnant and born healthy babies. â€Å"Unwomen† were females who reject the idea of male dominance and fight against oppression and sexual violence, low social role and poor treatment. Offred (and her mother) is a radical feminist which fights for freedom and a â€Å"women’s culture†. Radical ideas allow her to make sense of her own live as part of common experiences in male-dominated societies. As a radical feminist, she focuses political attention on patriarchal oppression in every area of women’s lives. The author of the article does not directly speak about Offred attitude towards a Superior society, but it is possible to assume that she would agree with this idea. The idea of women as a class identifies oppressed women as having common interests against men, since men have common interests in dominating women. In the class system, men benefit from patriarchal beliefs and practices which ensure that women service their needs, raise their children and are excluded from political and economic power. Offred tries to prove that women possess superior values against men. â€Å"Offred recalls a scene in which her mother and other feminists burn porn magazines†. To some extent, this remark shows that feminists try to be equal to men and could build a Superior society free from sexual violence and tyranny. Women have to develop consciousness of their interests as a class, and to struggle against men and against the organization of patriarchy. Gender is seen as more fundamental than class in the organization of women’s oppression. Atwood underlines that Offred â€Å"considered her body an instrument of her desires†. But as long as women are looked upon as a class, then the differences between women are not seen as of prime importance, as they have common class interests which unite them against men. References 1. Themes, Motifs & Symbols.

Lab Report Electrical Conductivity Essays

Lab Report Electrical Conductivity Essays Lab Report Electrical Conductivity Paper Lab Report Electrical Conductivity Paper When an ionic compound forms, the anion transfers an electron to the action which creates an electrostatic bond and an electrically neutral compound. Also, they readily solve in aqueous solutions and are good conductors of heat and electricity. Further, ionic compounds can be classified as either strong conductors or weak conductors. In contrast, molecular compounds are formed from non-metals. Molecular compounds share electrons between atoms forming a covalent bond. In general, molecular compounds do not dissolve readily in solution and are poor conductors of heat and electricity. They are classified as Nan-electrolyte compounds. The reason of why electrolytes or ionic compounds are supposed to conduct electricity is because of the charge of the molecule, ionic compounds can have either a really positive or a really negative charge. This charge in the molecule makes it easier to electrons to move from molecule to molecule; therefore an electric current is generated. On the other hand, covalent compounds, either polar or non-polar, are not capable of conducting electricity. This is because they have more balanced charges and it is harder for electrons to move from one particle to another one. Also one has to take into account that when dealing with mixtures, if it contains one ionic compound and a covalent compound, its conductivity will be affected by the covalent compound and it probably wont ransoms an electric current. In this experiment, six different substances will be used in order to determine their electrical conductivity. Objectives To know, determine and prove which substances are capable to conduct electricity and which substances cant conduct electricity and if any of these six following substances can conduct electricity by submerging two copper wires connected to a battery that powers up a light bulb when electric current is present and the copper wire conduct it. Also being able to explain at the end the cause of why some substances were not capable to transmit an electric current while other substances could. Material IV battery 3 copper wires 1 small light bulb pup Physiological serum (Electrolytes) Storage Sucrose 1% Nasal KICK 5% 2 screws Method 1 . Connect the copper wires to the battery and the light bulb, (first wire) one end goes to the battery and the other end is left aside, (second wire) one end goes to the battery and the other goes to the light bulb, (third wire) one end goes to a metal part next to the light bulb and the other end is left aside.

Effective Tips For Writing Law Essays

Effective Tips For Writing Law Essays Law Essay: Pointers for a Captivating Essay Even as a law student, you are bound to write an essay at some point in your coursework. You will come to realize that the complexity of writing this type of essay keeps changing as the topics are modified and updated regularly. To ensure your essay is first-class, you should be updated with the latest content on the law as it comes by, and have been of good quality in research. This will give you an advantage of crafting a top-class essay that your reader can relate with. Below are the ways you can apply to ensure you come up with a law essay that is competent and lucid: Picking the Topic to Discuss To many students, this seems to be an easy thing to do. However, t you should know that it is a crucial part of the law essay you intend to write. Below are dependable themes that you should know in order to pick a good topic: Read the assignment more than once Many students take this as a light issue. You would be surprised by a large number of students who drop their grades in law essay writing because of avoiding reading and understanding the given promptly. If the topic provided has an assigned topic, then the logic is centrally based. The student will research ideas that are only related to the topic and determine how to approach it, either by broadening the topic or narrowing it down to a specific point of view. The construction of your essay will majorly depend on the topic; the length of paper signed (this will determine the fitting of your essay outline), and the academic level you are addressing. However, if the topic is not provided, you are required to either choose for yourself the subject you feel interested in or alternatively consult your professor.   Topics you personally choose will have the potential to award you better grades; simply because of the motivation behind the writing will be more informative and inspiring. Go Through the Class Notes The class notes will provide some in-depth information that you require in your research. It is advisable to choose a topic that was discussed briefly in class, which will help you craft a profound law essay piece. This will guarantee you excellent future grades in your work. Always Brainstorm Your Topic After reading through your class work, find more inspiration in articles, and any other material you have collected while you initially conducted research on the topic. At this stage, you should highly consider the length of the paper you have been awarded and the arrangement of each piece of information to form a draft outline structure. There are many ways of brainstorming your work. You can either contemplate quietly or mind maps. Choose the one that you can easily work with. This will help you in creating a list of questions that should be answered, and the arguments to be addressed. You will be ready to write a good essay when you realize that your arguments and ideas relate to the questions and to be answered, and the topic that is being addressed. Be Fluent Addressing Your Interests Writing on the subject matter you have an interest in, or passionate about is the easiest way to come up with a high-quality paper. Reflecting on your passion in law, while crafting your essay is the best way to get inspiration and motivation. Conduct An In-Depth Research By now, you should know that initial research is not enough to come up with sufficient content for your essay topic. There are many ways of crafting an A+ paper and understanding the types of sources required for your paper is a vital part. As you do your research, you will come across different sources, but this does not mean they all relate to your research. Below are some essential tips to help you pick sources that relate to your work, and still comply with the standards for academic writing: Brainstorm on the types of sources you need All sources of information are categorized into primary, secondary and tertiary sources.   Primary sources are basically interviews; questionnaires and any other form of getting first-hand information. Secondary sources entail the full analysis of the information gathered from primary sources. Tertiary sources collectively analyze information gathered from both primary and secondary sources. When it is time to conduct your extensive research, remember to through your assignment again. You might, however, realize that the professor has assigned the type of sources you are to use with your work. Others include the number of resources you are to analyze. It this case, do not deviate and analyze sources that have not been given. When the prompt given lacks information, you can write the basic law essay which is founded on your secondary and tertiary research work. Primary research is mostly associated with multifaceted assignments like thesis and dissertations. Remember to Always Start with Your Tertiary Sources This tip is efficient in helping you avoid time wastage while conducting research on your topic. Since they contain the main points and arguments of both primary and secondary sources, they will give you reliable information that will help you write a top-class law essay. This will give you a chance to quickly go through your written work concerning the subject of discussion, and pick related books, articles or any other source of information relating to your subject of discussion. Tertiary sources are mostly academic guidebooks such as the standard textbooks and encyclopedias. As you use them in your research make sure you read through the footnotes and bibliographies which make a list of reference sources you can use for research. Talk with the Librarian Even though it is easy to get information online, do not underestimate the knowledge and information you can find in your local, or university library. You will be surprised at the amount of information regarding a particularly important subject matter that cannot be found in the World Wide Web. Take advantage of this and visit a library near you. This will also give you a chance to talk to the librarian who will help you locate suitable sources for the information you require. The librarians knowledge might extend to your topic for discussion, and engaging one will help you a lot in the writing of your law essay. Only Use Specialized Search Engines The Google search engine has an incredible amount of useful information, but most are structured to relate more to fun than for academic purposes. However, their Google scholar search engine is the best option when it comes to searching for academic information. For those who live in the United States, HeinOnline.org can also be a resourceful online search engine containing a huge number of credible and acceptable information you can use. While you embark on your research, take the tie to go through information related to your field of study. History and politics are the most common ones. Cautiously Read Through Each Source You Collect Many students commit the same mistake each and every time they are writing an essay. They collect random materials they find in their online research and aimlessly fill their bibliographies with unrelated academic resources. Please do keep in mind that even if the topic of the article or source feels kind of related to your work, it does not mean that the content will relate to your topic. You may underestimate the knowledge of your professor about this, but your grades will tell you later since he might beware. Remember that it is crucial to go through your sources and use the complete citation as per the required style (APA, MLA, Chicago, and Harvard) to fill your bibliography section. Also remember that some of the quotes you have used come from these sources, so it is important to ensure that you pay attention when it comes to referencing and in-text citation. Only Choose Topics That Fit Your Preference and Make Notes After you select a point that fits your essay topic, make a summary of each point and related argument that you will use in your law essay. There are two ways to do it; either you highlight the crucial parts or create a separate document and copy paste the information. However, this might be an easy way to approach note-taking, but it is not an as effective process. Taking notes manually ensures that you put down points oriented to your topic to help you easily create a comprehensive law essay that is well outlined. Have in mind that copy-pasting is a risky process as you might end up putting the same content into your essay. This is subject to plagiarism and can lower your grade heavily when it is detected. Make sure that you utilize the note-taking process as you will be able to come up with unique ideas that are original and logical. Conduct a Research of Opposing Arguments As a writer, you are required to compose an essay which mostly relates to your point of view. However, your point of reason should not be one-sided, especially in topics that are complex or controversial such as those in law. Take time and conduct thorough research of opposing arguments and use them to prove the validity of your point of reason over them to your target audience. The process of Writing Your Law Essay After you have done enough research and gathered enough evidence to work with, you can now start writing your law essay. Below are some tips that will help you in the construction of your law essay easily.   Ã‚  Ã‚   Begin with a thesis Take a look at the main research question you were deliberating about earlier. If you did complete the full research and analysis of it, you could use it to address your thesis statement. This will include the primary issue you will discuss in your essay. The thesis statement should be the closing statement of your introductory paragraph.   Ã‚  Ã‚   Formulate a Draft Outline You can easily achieve this by going through your previously drafted work on the law essay topic and arrange the vital information available to fit a logical flow of your intended idea.   Ã‚  Ã‚   Each Paragraph To Address a Single Argument Your introductory paragraph addresses your problem and the thesis statement. For body paragraphs, use them to expound on your point and support them with valid information and arguments to prove your point of view. Additionally, ensure that each paragraph addresses a single point of view. Remember to arrange your body paragraph in order, for your work to make sense when a reader goes through it.   Ã‚  Ã‚   Include the Opposing Arguments As mentioned earlier, your counter-arguments are necessary to give the reader an impression of the validity of your perspective. Use one paragraph to address the opposing arguments to your thesis statement. While you try to prove the counter-arguments wrong, always remember to remain reasonable and logical as you address the issue. Avoid criticizing and prove your point sufficiently.   Ã‚  Ã‚   Write a Well-Organized Conclusion A well-organized conclusion should consist of a restatement of each valid point that you have argued in your body paragraphs. At the start of it, you should also write a restated thesis statement. The idea here is not to paraphrase your points, to restate and prove that it’s right.   Ã‚  Ã‚   Go Through the Paper Again Proofreading is an important aspect of ensuring your essay is first-class and worth the highest grade to be awarded by your professor. You should do this after you have finished writing the final piece of work. It is advisable to do it the following day when you are fresh enough to go through each statement you have put across carefully. Through this, you will identify any mechanical or technical error, from spelling mistakes to punctuation, and even grammatical errors.   Ã‚  Ã‚   Work with the Required Formatting As you proofread your work, it is important to check the outline structure of your work and academic format (this will be specified in the assignment prompt). If none is provided, pick one of your preferred choices and stick to it until you finish your work.

Profile of Huehueteotl-Xiuhtecuhtli, Aztec God of Fire

Profile of Huehueteotl-Xiuhtecuhtli, Aztec God of Fire Among the Aztec/Mexica the fire god was associated with another ancient deity, the old god. For this reason, these figures are often considered different aspects of the same deity: Huehuetà ©otl-Xiuhtecuhtli (Pronounced: Way-ue-TEE-ottle, and Shee-u-teh-COO-tleh). As with many polytheist cultures, ancient Mesoamerican people worshiped many gods who represented the different forces and manifestations of nature. Among these elements, fire was one of the first to be deified. The names under which we know these gods are Nahuatl terms, which is the language spoken by the Aztec/Mexica, so we don’t know  how earlier cultures knew these deities. Huehuetà ©otl is the â€Å"Old God†, from huehue, old, and teotl, god, whereas Xiuhtecuhtli means â€Å"The lord of Turquoise†, from the suffix xiuh, turquoise, or precious, and tecuhtli, lord, and he was considered the progenitor of all gods, as well as the patron of fire and the year. Origins Huehueteotl-Xiuhtecuhtli was an extremely important god beginning in very early times in Central Mexico. In the Formative (Preclassic) site of Cuicuilco, south of Mexico City, statues portraying an old man sitting and holding a brazier on his head or his back, have been interpreted as images of the old god and the fire god. At Teotihuacan, the most important metropolis of the Classic period, Huehuetà ©otl-Xiuhtecuhtli is one of the most often represented deities. Again, his images portray an old man, with wrinkles on his face and no teeth, sitting with his legs crossed, holding a brazier on his head. The brazier is often decorated with rhomboid figures and cross-like signs symbolizing the four world directions with the god sitting in the middle. The period for which we have more information about this god is the Postclassic period, thanks to the importance that this god had among the Aztec/Mexica. Attributes According to the Aztec religion, Huehuetà ©otl-Xiuhtecuhtli was associated with ideas of purification, transformation, and regeneration of the world through fire. As the  god of the year, he was associated with the cycle of the seasons and nature which regenerate the earth. He was also considered one of the founding deities of the world  since he was responsible for the creation of the sun. According to colonial sources, the fire god had his temple in the sacred precinct of Tenochtitlan, in a place called Tzonmolco. Huehuetà ©otl-Xiuhtecuhtli is also related to the ceremony of the New Fire, one of the most important Aztec ceremonies, which took place at the end of each cycle of 52 years  and represented the regeneration of the cosmos through the lighting of a new fire. Festivities Two major festivities were dedicated to Huehuetà ©otl-Xiuhtecuhtli: the Xocotl Huetzi ceremony, in August, associated to the underworld, the night, and the dead, and a second one which took place in the month of Izcalli, at the beginning of February, related to light, warmness and the dry season. Xocotl Huetzi: This ceremony was related to the collection of the fruits of the earth and the ritual death of plants. It involved cutting a tree and placing an image of the god on the top. Copal and food were then offered to the tree. Young men were encouraged to climb the tree to get the image and gain a reward. Four captives were sacrificed by being thrown into a fire and by having their hearts extracted.Izcalli: This second festival was dedicated to regrowth and regeneration, and the beginning of the new year. All lights were shut down at night, except for one light placed in front of the gods image, including a turquoise mask. People brought game, such as birds, lizards, and snakes, to cook and eat. Every four years, the ceremony included the sacrifice of four slaves or captives, who were dressed like the god and whose bodies were painted in white, yellow, red and green, the colors associated with the worlds directions. Images Since early times, Huehuetà ©otl-Hiuhtecuhtli was portrayed, mainly in statues, as an old man, with his legs crossed, his arms resting on his legs, and holding a lit brazier on his head or back. His face shows the signs of age, quite wrinkled and without teeth. This type of sculpture is the most widespread and recognizable image of the god and has been found in many offerings in sites such as Cuicuilco, ​Capilco, Teotihuacan, Cerro de las Mesas, and the Templo Mayor of Mexico City. However, as Xiuhtecuhtli, the god is often represented in pre-Hispanic as well as Colonial codices without these characteristics. In these cases, his body is yellow, and his face has black stripes, a red circle surrounds his mouth, and he has blue earplugs hanging from his ears. He often has arrows emerging from his headdress and holds sticks used to light fire. Sources: Limà ³n Silvia, 2001, El Dios del fuego y la regeneracià ³n del mundo, en Estudios de Cultura Nhuatl, N. 32, UNAM, Mexico, pp. 51-68.Matos Moctezuma, Eduardo, 2002, Huehuetà ©otl-Xiuhtecuhtli en el Centro de Mà ©xico, Arqueologà ­a Mexicana Vol. 10, N. 56, pp 58-63.Sahagà ºn, Bernardino de, Historia General de las Cosas de Nueva Espaà ±a, Alfredo Là ³pez Austin y Josefina Garcà ­a Quintana (eds.), Consejo Nacional para las Culturas y las Artes, Mexico 2000.